2019 Mid-Year Achievements Report

Friends, Supporters, and Allies,

The end of June marks the halfway point of what has already been a landmark year for the organization. I want to take a moment to reflect and appreciate all that you, our supporters, have done to make this life-saving work happen.

Over the past six months, we’ve made tremendous progress for farmed animals. We made history in the Mexican state of Jalisco, presented five groundbreaking undercover investigations, and convinced 23 companies internationally to adopt meaningful policies to reduce animal suffering. We are impacting the lives of hundreds of millions of farmed animals around the world and will continue to make strides in the months to come.

Your unwavering support pushes us and our mission forward. Together, we are creating a more compassionate world.

Thank you!

Exposing Cruelty Through Investigations

Animal Equality presented FIVE undercover investigations, exposing egregious cruelty to chickens and turkeys used for meat as well as mother cows and calves on slaughterhouses and factory farms worldwide. Following an Animal Equality investigation released in 2018, three farm workers were convicted of animal abuse and sentenced in court.


Investigations Presented This Year


Investigations Reach

Extreme Suffering on Red Tractor Chicken Farms

Animal Equality in the United Kingdom released two investigations exposing extreme animal suffering at Red Tractor-certified chicken farms in Northamptonshire, England, and Lincolnshire, UK. Over the past three years, Animal Equality has presented eight investigations into farms certified by Red Tractor, the UK’s leading farm assurance group.

Northamptonshire, England
After receiving a tip-off from a brave whistleblower, Animal Equality’s investigators uncovered numerous cruelties at farms owned by Faccenda, one of the UK’s largest chicken producers, including:

  • Dying birds left to suffer for hours in piles and then rot inside the overcrowded sheds
  • Workers breaking birds’ necks and purposely kicking and stepping on birds

Lincolnshire, UK
Our investigators revealed shocking cruelties at the Saltbox, Ladywath, and Mount farms, including:

  • Gigantic double-decker chicken sheds, with over 30,000 birds crowded on each floor
  • Chicks struggling to breathe at just two days old, and many already dead

The Miserable Life of a Turkey

Animal Equality in Spain released an investigation with footage of turkey hatcheries, farms, and slaughterhouses. The investigation, narrated by Spanish actor Adriana Ugarte, tells the horrifying story of a turkey’s life. Our investigative footage outlines all of the terrible cruelties turkeys must endure from birth until the time of their slaughter at only four months old.

The Real Face of the Milk Industry

Animal Equality Italia released an investigation revealing the horrifying reality behind the milk industry, using footage captured from dairy farms in the Lombardy region of Italy. Our investigators exposed horrifying cruelties, including:

  • Cows with mastitis and very serious wounds, some with hooves illegally covered with scotch tape
  • Farmworkers performing illegal medical procedures/practices without veterinary supervision

The investigation also supports Animal Equality Italia’s slaughterhouse campaign to reduce the cruelty inflicted on animals in Italian slaughterhouses.

Convicted: Fir Tree Investigation

Three farm workers were convicted of animal abuse at Grimsby Magistrates Court in the United Kingdom as a result of Animal Equality’s undercover investigation at Fir Tree Farm in Lincolnshire, United Kingdom, last year. The Supervisor & Animal Welfare Manager at the farm was filmed violently kicking pigs at least 20 times in just a few days, along with two workers. Each was given an eight-week suspended prison sentence and a community order of 100 hours of unpaid work. They were also ordered to pay £600 (approximately $675) in court charges.

Progress for Farmed Animals

Our team is working hard to change the world for farmed animals by engaging in proactive legal initiatives, working with the world’s largest corporations to implement stronger animal protection policies, and working with companies to incorporate more plant-based offerings.

8.6 Million

Animals Impacted by Corporate Work

340+ Million

Animals Impacted by Legal Work


Volunteer Hours Logged

History Made in Jalisco, Mexico

Animal Equality’s more than twenty undercover investigations into slaughterhouses in the state of Jalisco, Mexico, resulted in its state legislature overwhelmingly approving a landmark reform criminalizing cruelty to farmed animals.

This is the first time in the history of Mexico that cruelty to farmed animals is a criminal offense–punishable by up to 4 years in prison! The new change also prohibits those found guilty from working with farmed animals for three years, and, in the case of a repeat crime, it bars abusers from working with animals forever. This reform will directly affect more than 211 million animals a year in the state of Jalisco alone. It is a historic victory for farmed animals and one of the biggest achievements in Animal Equality’s history.

Lawsuit Against
Pilgrim’s Pride

Animal Equality and Richman Law Group are representing the nonprofits Food & Water Watch and Organic Consumers Association (OCA) in a lawsuit against Pilgrim’s Pride Corp. for the deceptive marketing and advertising of Pilgrim’s Pride chicken products. The suit was brought up in D.C. Superior Court, under the D.C. Consumer Protection Procedures Act.

Challenging Arkansas Ag-Gag

Animal Equality, along with the Animal Legal Defense Fund, the Center for Biological Diversity, and the Food Chain Workers Alliance, has filed a complaint challenging the constitutionality of Arkansas’s Ag-Gag law, which prohibits undercover investigations that expose abuses at factory farms and other businesses throughout the state. The challenge is the first Ag-Gag case in which private entities are the defendants, and the eighth lawsuit challenging state Ag-Gag laws.

Corporate Commitments

Animal Equality convinced 23 companies worldwide to adopt animal protection policies that will reduce the suffering of more than 8.6 million chickens used for meat and eggs each year.

McDonald’s Campaign

Our US McDonald’s campaign continues with strong actions, including a demonstration at McDonald’s yearly shareholder meeting at the Dallas Fort Worth Airport. In the 100 days leading up to the meeting, the coalition engaged in creative campaign actions, including advertisements surrounding the Chicago McDonald’s headquarters and the Dallas airport, and published an open letter in the Chicago Tribune.

As one of the world’s most notable brands, McDonald’s has the power to eliminate some of the cruelest farming practices used by its producers and reduce the suffering of millions of birds. They have thus far failed to adopt meaningful reforms, while nearly 90 companies—including many of McDonald’s competitors—have publicly committed to making changes that will improve the lives of these smart and social animals.

Food Policy

Animal Equality in India collaborated with Akshaya Patra, a nonprofit organization, to develop a list of nutrition-rich plant-based recipes to use as a replacement for eggs in public school meals.

Amruta Ubale, Animal Equality’s Executive Director in India, told The Times of India, “It is about time we look at including options which are not just nutritious but also environmentally sustainable and animal-friendly.”

Raising Awareness

8.4 Million

Virtual Reality Project Reach


Love Veg Newsletter Subscribers


Animal Equality is putting technology to work for animals. Our team has filmed with 360-degree cameras to produce films on the lives of pigs, chickens, and cows. The iAnimal program utilizes virtual reality headsets to educate individuals about the cruelties of factory farming at universities and events throughout the world.


iAnimal was featured at over 100 events and schools worldwide, including South by Southwest (SXSW), Eat Drink Vegan, EarthX, Veggie World Madrid, Just V Show-Glasglow, Vegan Life Live-London, UCLA, King’s College London, Imperial College London, and University of Guadalajara. We also continue to provide iAnimal videos for outside groups and activists to use.

Outreach Tour

We completed our 13th iAnimal Outreach Tour throughout Texas, reaching nearly a thousand students with iAnimal, visiting college and university campuses such as the University of Houston, Texas State University, and the University of Texas at Austin. Several students signed our Love Veg Pledge to start receiving tips and vegan recipes.