Animal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.
OUR VALUES AND COMMITMENT
As an animal protection organization, we are guided by compassion, determination, and effectiveness.
We are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms.
Start now your plant‑based journey!
Are you considering reducing the amount of meat you eat or replacing dairy products and trying plant-based alternatives?
Whether it is because of wanting to eat healthier or don’t want to be part of the suffering of animals in factory farms, every day thousands of people like you start their plant-based journey. Animal Equality’s Love Veg project meets you where you are and helps you, step-by-step, to succeed. Every step you take replacing animal products with healthier, cruelty-free delicious ones is already a success to celebrate.
By joining us –it’s free, always– you get a starter guide, a weekly plan, insider tips, shopping guides, and easy and delicious recipes. You will also learn about new plant-based products to fall in love with and hear the positive and motivating stories of the animals you are helping and the testimonies of other people who, by eating plant-based, have transformed their lives for the better.
Animal Equality strategically combines four strategies in its campaigns to help animals.
We go undercover to document and expose the cruel treatment of animals in factory farms and slaughterhouses. To this day, we have inspected over 800 factory farms and slaughterhouses in 15 countries. We raise awareness and inform millions of people who watch our videos so they can see for themselves what the meat, egg, dairy, and fishing industries do to animals. We campaign to convince companies to update their policies that affect animals and our team of attorneys advocate for increased protections and animal rights.