Kroger’s rotten promise exposed
MISSION
Animal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.
VALUES AND COMMITMENT
As an animal protection organization, we are guided by compassion, determination, and effectiveness.
We are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms.
INTERNATIONAL
Animal Equality works in the United States, the United Kingdom, Germany, Italy, Spain, Mexico, Brazil, and India. Our teams have decades of experience in undercover investigations, campaigns, legal advocacy, and large-scale education programs.
WANT TO PROTECT ANIMALS?
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Our work
Animal Equality combines four strategies in its campaigns to help animals.
We go undercover to document and expose the cruel treatment of animals in factory farms and slaughterhouses. To this day, we have inspected over 1,000 factory farms and slaughterhouses in 15 countries.
We raise awareness and inform millions of people who watch our videos so they can see for themselves what the meat, egg, dairy, and fishing industries do to animals. We campaign to convince companies to update their policies that affect animals and our team of attorneys advocate for increased protections and animal rights.
News
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Kroger chose cages. Now it’s facing a global reckoning.
What happens when the second-largest grocery store in the U.S. weakens its cage-free commitment? Animal Equality warns that it will leave millions of hens in cages.
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Brazil’s foie gras ban set to make history across Latin America
Brazil has passed a major new animal protection law, putting the country on track to lead the region on one of the food industry’s cruelest practices.
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U.S. House passes Farm Bill that would strip animal protections nationwide
The U.S. House has passed the Farm Bill with language that threatens decades of animal protection laws. The fight now moves to the Senate.
Blog
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Federal lawsuit challenges Michigan cage-free egg law
Michigan’s cage-free egg law now faces a federal lawsuit that could weaken similar laws across the country.
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Dragged through mud and manure: How cows suffer for dairy
Animal Equality’s U.K. Executive Director exposes cows unable to stand, hauled by machinery by their hips, and dragged across the barn floor.
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They tried to silence me at the world’s largest animal sacrifice
I entered Nepal for the Gadhimai Festival, where tens of thousands were killed. Pressed by crowds and threats, I refused to be silenced.
