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EXPOSING ANIMAL CRUELTY

Saving lives around the world by exposing the truth.

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THE POWER OF UNDERCOVER INVESTIGATIONS


Investigations are the most powerful tool we have to expose the cruel and abusive treatment of animals inside the secretive world of industrial animal agriculture.

Our undercover investigators document and help end horrific animal abuse. Their work is frequently featured in the media, encouraging consumers to make more informed decisions each time they choose what to eat. It also persuades policymakers and companies to make meaningful changes for animals.

TRAILBLAZING TECHNIQUES


Our brave investigators have a mission: exposing animal cruelty. They go to great lengths to ensure that defenseless animals are given a voice. Investigators document the shocking yet standard practices on factory farms by going undercover.

Combining social media with advanced technologies, they live stream hidden camera footage over the Internet. They go underwater to film the brutal killing of tuna and take to the sky with drones to film the environmental impacts of industrial farming. The pioneering use of 360-degree cameras gives the global public a virtual first-hand view inside cruel factory farms. It is changing people’s attitudes towards farmed animals.

THE NUMBERS


7
Investigations Released in 2022
470,585
Petition Signatures in 2022
2.25 million
Investigation Video Views in 2022
17,530,297
Investigations Media Views in 2022
817+
Facilities Investigated
31
Animals Helped for Every Dollar

HIGHLIGHTED INVESTIGATIONS


“Documenting the reality of animals in factory farms helps to create positive change for these animals. Being an undercover investigator has been the most rewarding challenge of my life.”

"Susan"
Undercover investigator