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Investigation: Violence and Neglect Filmed On UK Dairy Farm

Animal Equality’s investigation uncovers cruelty to cows on a Welsh dairy farm linked to suppliers of Costa Coffee, Londis and British Airways.
February 15, 2022

Animal Equality has released disturbing undercover footage of deliberate violence and neglect on Madox Farm, a large dairy farm in Carmarthenshire, South Wales.

Our investigator covertly filmed troubling scenes spanning several months, including a number of serious legal violations. The footage reveals workers kicking and punching cows in the face and stomach, twisting their tails, and hitting them with sharp, metal shovels.

Viewer discretion is advised

Footage from the investigation was broadcast to millions of people on BBC’s Panorama. The program also featured an interview with Animal Equality’s investigator, who spoke about the violent methods he witnessed farm workers using to attempt to get a cow who had collapsed back on her feet. He said “the first reaction was to kick her forcefully in the flank, in the stomach” and added “the second reaction of other workers was to kick her in the back and the consensus was that to pull her tail forcibly is the right thing to do.”

View images from this investigation

Alarming animal abuse

Managers on Madox Farm also knowingly left cows to suffer in severe, prolonged pain. On one occasion a cow was left in excruciating pain after her unborn calf had died inside of her. Despite a veterinarian who was visiting the farm recommending prompt euthanasia, which would have put the cow out of her misery, the on-site manager opted to delay action. The veterinarian was recorded saying that “this is one place where they’d rather just save the money.” The cow died overnight.

This is some of the most alarming animal abuse and neglect that I have encountered during my time as a veterinary surgeon. There are a number of concerning incidents where appropriate medical care was not provided to sick, lame, and injured cows, as well as several occasions where cows were struck violently and repeatedly. There is no doubt in my mind that these cows would have suffered significantly and that their prolonged pain was entirely avoidable.

Marc Abraham OBE, Veterinary Surgeon

Freshways dairy

Madox Farm supplies milk to Freshways, the UK’s largest independent dairy processor. Based in London, Freshways distributes dairy products – including milk, cheeses and yogurts – to retailers and businesses including Costa Coffee, British Airways, Londis, Budgens, and P&O Cruises. Freshways also supplies Morrisons’ wholesale operation, which provides products to restaurants, cafés, and Amazon Fresh.

Freshways’ dairy products are certified by the Red Tractor assurance scheme.

UK dairy farming

Animal Equality has investigated four UK dairy farms over the past six years and found violent treatment of cows and/or illegalities on each one. It is never the case of just one farm or worker being a ‘bad apple’ ­­– the entire dairy industry is built on exploitation and as a result, animal suffering is at its core.

Cow dragged out by tractor and shot

Taking legal action

The legal firm Advocates for Animals has submitted an official letter of complaint, on behalf of Animal Equality UK, to Carmarthenshire County Council, the local authority responsible for investigating matters such as this. We are urging for the farm to be prosecuted and held accountable for its crimes.

Lawyers for Madox Farm told BBC Panorama that if workers had abused cows, a disciplinary process would begin immediately.

The treatment of cows at Madox Farm is in clear contravention of the law. Not only are there incidents of direct violence towards cows, there is a culture of neglect and substandard care causing gross suffering, all of which is contrary to the Animal Welfare legislation.

Edie Bowles, Solicitor at Advocates for Animals

How to help cows

The dairy industry is inherently cruel – whether cows are raised on a small-scale organic farm or an intensive one, they will be impregnated and have their babies taken away from them over and over again, in a cruel cycle of physical and psychological pain. Every time you choose plant-based options instead of dairy, you are helping cows.

Want to take action? Please support our investigations that educate consumers and help change laws for animals.


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