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ANNUAL 2023 IMPACT REPORT

Together, we helped over 34 million animals in 2023. Explore our impact report to discover how you are changing the world for them.

Dear friend,

THANK YOU! Your commitment has fueled a year of unprecedented achievements for farmed animals.

Through donations, demonstrations, petitions, and online actions, you’ve been the driving force propelling our investigations, plant‑based initiatives, legislative victories, and corporate engagements, impacting over 34 million animals in just 2023.

Your resilience in confronting an industry that exploits animals knows no bounds. As we enter 2024, let’s continue our collective mission to reshape the world for farmed animals. They need us; I am sure you will be there for them.

Sharon Núñez
President, Animal Equality

17+ Years of Changing the World for Animals

In 2006, Animal Equality was founded in Spain by Sharon Núñez, Jose Valle, and Javier Moreno with one mission: to protect animals.

Starting in 2016, Animal Equality has dedicated its resources exclusively to farmed animals, which are raised and killed for food. Farmed animals suffer and die in the greatest numbers and are generally not protected by laws and policies.

Animal Equality is one of the world’s most effective advocates for farmed animals today.
With you by our side, we work tirelessly in eight countries—the United States, the United Kingdom, Germany, Italy, Spain, Mexico, Brazil, and India—to achieve our shared vision of a world where all animals are respected and protected.

Thanks to your support, we conduct undercover investigations to expose what animals endure inside factory farms and slaughterhouses. We also make tangible progress for them by criminalizing abuse, promoting new laws, working with companies to update their animal protection policies, and inspiring people to reduce or eliminate their consumption of animal products.

None of this would be possible without you.

Let’s celebrate your achievements for animals!

HIGHLIGHTS OF 2023

Animal Equality volunteer holding a lamb

34+ MILLION

ANIMALS
IMPACTED

Investigator holding a camera in the sea

INVESTIGATIONS PRESENTED

6.5+ MILLION

VIEWS OF OUR VIDEOS

131,000+

VOLUNTEERS AROUND THE WORLD

795,000+

PEOPLE SIGNED OUR CAMPAIGNS

DOCUMENTING AND EXPOSING FACTORY FARMING

These investigations are at the heart of Animal Equality’s mission. By showing the reality behind factory farming, we can change minds, policies, and laws. By watching, signing, and sharing our investigations, you helped more than 1.2 million animals

Workers throwing fish — Drone footage reveals the cruelty of
UK fish slaughter boats

Scottish salmon underwater — Drone footage reveals the cruelty of
UK fish slaughter boats

YOU PROMOTED DELICIOUS, PLANT‑BASED EATING

Animal Equality’s investigations uncover the why behind helping animals, while Love Veg—our unique, flagship plant‑based program—offers the crucial how. We integrate plant‑based messaging into all our communications and enthusiastically guide our supporters to the Love Veg website. Your support spreads this message, helping animals with each meal.

HIGHLIGHTS OF LOVE VEG

1.4+ MILLION

VISITS TO THE LOVE VEG WEBSITE

550,000+

LOVE VEG RECIPE BOOK DOWNLOADS

Katya Ramírez from Love Veg during a TV interview

750,000+

ESTIMATED MEDIA VIEWS OF LOVE VEG

378,000+

LOVE VEG SUBSCRIBERS

You’ve empowered people all around the world to reduce or eliminate their meat, milk, and egg consumption. By sharing new Love Veg recipe books—including Replace Eggs and Save Hens in Mexico, My First Vegan Recipes in Brazil, Veganizing Traditions in Spain, Recipes for Your Plant‑Based Journey in the UK and in the U.S., and Recipes for a Vegan Easter in Italy—you raised awareness for farmed animals through plant‑based foods.

Your support also enabled us to conduct eight workshops on plant‑based nutrition at universities in Mexico, all while introducing iAnimal at prominent events and festivals in Italy, Germany, the United States, Spain, and Mexico. Through this immersive virtual reality experience, individuals were confronted with the truth of factory farming.
Some even declared, “I’m vegan now!”

Dietetics students during a plant-based workshop in Mexico — Dietetics students during a plant‑based workshop in Mexico.

VeggieWorld Festival in Germany. — Dietetics students during a plant‑based workshop in Mexico.

YOU IMPROVED THE LIFE OF CHICKENS

Animal Equality and Deputies at the Parliament talking about the ban on male chick killing.

Italy

In 2022, Italy passed our groundbreaking bill prohibiting the killing of male chicks in the egg industry. In 2023, the Government published a decree to implement this ban.

This move aims to spare 34 to 36 million chickens annually, and it’s all thanks to you and over 110,000 supporters who joined the campaign against this cruel practice.

Europe

Animal Equality complaints prompted the European Commission to evaluate whether the breeding of “fast‑growing” chickens violates European law.

Your advocacy urged the European Parliament to confront this issue for the first time.

Animal Equality before the EU Petitions Committee.

Animal Equality protest targeting LIDL in Germany.

Spain

We are campaigning, alongside other organizations, to persuade LIDL supermarkets to reduce the suffering of chickens.

We won our campaigns against La Sirena and Dia Supermercados in Spain to do the same. These victories are monumental, potentially changing the lives of 16 million chickens annually.

MILLIONS OF HENS CAN NOW SPREAD THEIR WINGS

Along with the Open Wing Alliance, you sent numerous emails and social media messages to Viking Cruises and Jollibee, the fastest-growing restaurant chain in Asia. This led to their commitment to cease using eggs from caged hens. Harnessing the impact of your actions, we engaged in negotiations with supermarkets like Supernosso in Brazil, and HiperDino in Spain, as well as renowned hotels such as Westin and Four Seasons in India, Atlantica in Brazil, and several other companies worldwide.

A total of 16 new companies pledged to ban the use of cages. Through these commitments, over 7 million hens annually won’t have to live behind bars.

Animal Equality protest for the end of cages in Spain.

YOU TOOK ACTION FOR PIGS

Animal Equality protest outside of a Denny’s restaurant during a week of actions in Spartanburg, South Carolina, where Denny’s is headquartered.

Your support was pivotal in urging Denny’s to honor their commitment to eliminating gestation crates. We presented your message to Denny’s headquarters, along with 53,000 others, complemented by mobile billboards and a display in Times Square.

Animal Equality protest against Aldi in the Brandenburg Gate.

In Germany, fellow Animal Protectors rallied at the Brandenburg Gate urging Aldi supermarkets to cease the use of cages for mother pigs and hens.

Animal Equality activist with a pig banner during a protest

Your advocacy has been instrumental in influencing Sprouts Farmer’s Market, Jack in the Box, Conagra, and other companies to commit to eliminating gestation crates. Thanks to your voice, over 25,000 mother pigs will be spared from confinement in cages barely larger than their bodies!

Animal Equality activist speaking during a protest

ENDING THE CRUEL FORCE‑FEEDING OF DUCKS

Volunteer using a shirt against force-feeding

You played a crucial role in our global fight against the force‑feeding of ducks and geese for foie gras. We are progressing toward foie gras sales bans in Portland, OR, Vancouver, WA, Ann Arbor, MI, and Rhode Island.

Your impact also resonated in Germany, where 58,000 signatures urged the government to end forced fattening in the European foie gras industry.

Animal Equality handed over 58,000 signatures to the Federal Government Commissioner for Animal Welfare, Ariane Kari.

Animal Equality protest against foie gras in London.

Simultaneously, dedicated volunteers and activists like yourself gathered in London for an Animal Equality event. They used placards and video screens, revealing foie gras production to the public. Inside Parliament, our efforts sparked a debate on foie gras sales and importation.

Members of Parliament echoed the public sentiment, advocating for the ban. Notable figures like Miriam Margolyes, Diane Morgan, Dame Twiggy Lawson, Alesha Dixon, and Dr. Amir Khan endorsed an open letter to the UK’s Prime Minister supporting the import ban.

PUTTING THE LAW ON THE SIDE OF ANIMALS TO END FACTORY FARMING

United States

The Supreme Court upheld California’s Prop 12—despite industry opposition—securing improved living conditions for animals.

New Jersey passed a landmark law ending extreme confinement for pregnant pigs and veal calves. You’ve also joined us in fighting against the EATS Act, which could undermine vital animal protection laws like Proposition 12.

Mexico

Your advocacy reached beyond borders, influencing legislation in Mexico. Here, we introduced animal protection bills in six new states. Thanks to you, we also presented a groundbreaking bill to include animals in the Constitution and thus enact the first Animal Welfare Law in Mexico.

Your support was pivotal in advancing the Sustainable Food Law, which encourages the adoption of plant‑based foods.

Members of Animal Equality in Mexico stand before Congress.

Brazil

Your global impact extended to Brazil, where you aimed to stop the dangerous Self‑Control Law, and backed our recently-introduced bill to ban cages for all farmed animals in the country by 2030.

Europe

Abroad, you advocated for robust legislation that would align with the European Commission’s commitment to end cages for animals.

Protest in Brussels calling for the promised revision of EU animal protection legislation.

Delivering signatures asking for an EU Commissioner for Animal Welfare.

EUROPE

Collaborating with fellow European animal groups, we presented yours and over 309,000 signatures through the #EUforAnimals campaign. urging for the appointment of an EU Commissioner for Animal Welfare.

Holding animal abusers accountable

In the U.S., we are pursuing legal action against several entities involved in farmed animal abuse. Among them are Plainville Farms and Wilson Farm Meats. These private criminal complaints serve a dual purpose: bringing animal abuse to justice and raising public awareness about cruelty to farmed animals.

Furthermore, you led the Animal Rights Day protests across Italy, Spain, Mexico, and Brazil. We showcased posters of animals, and industry instruments used to mutilate and abuse them. You told the media, the industry, and the general public that you won’t stop until every animal is respected and protected!

Matteo Cupi speaking during the International Animal Rights Day protest in Italy

Volunteer looking at the camera during International Animal Rights Day protest in Italy

Defending cows from the dairy industry

Responding to Central Lechera Asturiana’s “I drink milk” campaign, Animal Equality released a video revealing standard dairy practices’ impact on cow and calf suffering in Spain. This video invited supporters like you to join the plant‑based movement. We launched a parallel campaign, urging the government to halt subsidies to the Spanish dairy sector and support plant‑based options instead.

In the U.S., we teamed up with committed activist and actress Richa Moorjani to reveal an investigation into India’s dairy industry, promoting impactful, plant‑based choices.

Richa Moorjani with Animal Equality shirt

Exposing fish factory farms

Thanks to your support, Animal Equality’s investigation into Scotland’s fish farming industry was showcased on the BBC’s Countryfile program. This exposed the distressing mortality rates of salmon on Scottish farms, where one in four fish perishes before reaching the slaughterhouse.

Your backing enabled us to launch a petition urging consumers to boycott salmon products and the government to halt industry expansion. In addition, we’re actively fighting against the proposed establishment of a massive salmon farming facility in the United Kingdom.