SURPRISE! Over Half of Americans Agree on this Important Issue

Last October, 1,000 registered voters in Iowa and North Carolina were surveyed on their feelings regarding the level of oversight and regulation of factory farms and other large-scale animal operations. Fifty-seven percent of those polled said that a lot or a little more oversight was needed of the industry.

Consumers want the truth: Transparency is the new black when it comes to our food system. People want to know more and more about where their food is coming from and how it was harvested or raised. In fact, consumers are looking for socially responsible companies in all aspects. In Mintel’s 2030 Global Food and Drink Trends Report, they mention that “consumers are hungry for leadership and demonstrable change on environmental issues, ethical business practices, public health, and other important causes” and that “consumers will increasingly reward the companies that make a difference with their loyalty in the next 10 years.”

Warranted skepticism: However, it seems that the public trust in the food supply chains has been decreasing massively. This is no surprise to those of us who have seen the truth first-hand for what life is like on modern animal farms.

The truth is hard to swallow: For example, the majority of chickens raised for their meat live in horrific conditions. These baby birds are crammed into huge sheds and bred to be ready for slaughter so quickly that their legs often cannot support the weight of their bodies. Their miserable lives are often cut short due to debilitating diseases, infection, and injuries.

Help us help animals: Animal Equality and other animal protection organizations work with global companies to implement policies that improve the lives of these sensitive animals. When we need to put pressure on a company who is refusing to do better, such as McDonald’s, the Animal Protectors step in to lend their voices.

Want to join the thousands of Animal Protectors who take easy, online actions to help animals? Sign up now!