Our McDonald’s Campaign Is Making a Difference

On March 25th, Animal Equality along with  seven other animal protection organizations, launched our first campaign in the U.S. with an ad in the New York Times urging McDonald’s to ban the cruel treatment of the hundreds of millions of chickens in its supply chain.

Sadly, chickens raised and killed for McDonald’s menu items suffer tremendously. These smart and social animals are bred to grow so unnaturally big their own legs can’t support their weight. Their lives are just as bad, if not worse – crammed into dark sheds and trapped in filth, unable to engage in most natural behaviors. These horrific conditions are unacceptable.

For too long McDonald’s has valued profits over basic animal protections. Rather than commit to meaningful animal welfare standards, like over 90 of its competitors have, McDonald’s continues to drag its feet. It’s time for them to change.

Since launch date, we have joined in protests and demonstrations across the country and our message asking McDonald’s to eliminate the cruel farming practices of its suppliers has reached over 200 million people thanks to the media coverage of the campaign.

For example, our work has led us to Orlando to protest McDonald’s Worldwide Convention, as well as to Chicago to protest McDonald’s new restaurants and its Shareholder meeting. At the protests we showcased iAnimal, our pioneering virtuality reality experience to give viewers a glimpse inside gruesome factory farms like those which raise chickens for McDonald’s. We commissioned aerial and mobile billboards around the events, as well as printed posters which depicted the miserable lives of chickens.

At a McDonald’s restaurant in Los Angeles, we took part in the biggest protest to date, joining three other animal protection organizations and 250 compassionate animal advocates and volunteers.

Recently our coalition also joined resources to commission a 10 second digital ad in Times Square that will run from July 16th until October 31st, 2018. The ad, depicting cruelty on farms that kill chickens for meat for McDonald’s menu items, will air at least 60 times a day and will reach the estimated 1 million people who pass through Times Square every day.

We will be participating in a protest in NYC to support the ad on August 15th and we’d love to see you there if you are in the area! RSVP to join us if you can and in any case, please share the event with your friends and family on social.

Our campaign is only just beginning and now more than ever McDonald’s needs to hear from supporters like you. Please sign up today to become an Animal Protector! By doing so you can make a big difference for animals by taking easy online actions like sending emails or posting to social media.

Thank you for supporting our campaign and I look forward to continuing to update you on our progress!

Ollie Davidson
Corporate Campaigns Coordinator