Kroger’s failed cage-free commitment drives an international campaign

Since launching in May, Animal Equality’s campaign calling on Kroger to fulfill its cage-free commitment has generated pressure across the United States and around the world.

Protests and other actions have taken place at Kroger stores, its corporate headquarters, Kroger-sponsored events, and companies with ties to Kroger’s leadership. To date, these actions have drawn nearly 1,000 protest appearances worldwide.

Why is Animal Equality protesting at Dell and PVH Corp.?

Kroger’s board members receive six figures in annual compensation.

According to a June 2026 filing with the U.S. Securities and Exchange Commission, effective July 1, 2026, Kroger’s non-employee directors are eligible to receive an annual cash retainer of $115,000 and Kroger stock grants valued at approximately $215,000. Ron Sargent, Kroger’s Non-Executive Chairman, is eligible for an additional annual stock grant valued at approximately $250,000 for his service as chairman. This means Sargent is eligible for approximately $580,000 in annual compensation under these stated terms.

These are the people with the power to act on Kroger’s broken cage-free commitment. They also hold influential positions at companies around the world. 

Animal Equality’s campaign has targeted those corporate connections with protests, letter deliveries, and other actions putting Kroger’s broken cage-free commitment in front of audiences and decision-makers far beyond Kroger’s Cincinnati headquarters.

Which Kroger board members is Animal Equality targeting?

Kevin Brown → Dell Technologies

Kevin Brown also serves as a senior executive at Dell Technologies. Animal Equality has taken the campaign to Dell Technologies offices and events in Amsterdam, Austin, Dublin, London, Milan, and Washington, D.C.

Amanda Sourry → Boston Consulting Group and PVH Corp.

Amanda Sourry also serves on the board of Boston Consulting Group and PVH, the global apparel company that owns Calvin Klein and Tommy Hilfiger. Animal Equality has targeted those companies with actions in Amsterdam, Boston, Chicago, Detroit, Milan, Munich, New York, Rome, and Washington, D.C.

Nora Aufreiter → Mytheresa and Scotiabank

Nora Aufreiter, a member of Kroger’s board of directors, also serves on the board of Scotiabank and chairs the board of Mytheresa’s parent company, a global luxury fashion retailer. Actions targeting those companies have taken place in Brazil, Canada, Europe, and Mexico.

Animal Equality will continue protests outside Kroger HQ

Sustained protests outside Kroger’s Cincinnati headquarters and actions across multiple countries have kept pressure on Kroger’s leadership networks worldwide.

Animal Equality is calling on Kroger leadership to sit down and work toward a clear, time-bound plan to end cages for hens.

Kroger made a public promise to its customers. It is time to keep it.

Tell Kroger’s CEO it is time to meet.

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