ENDING FALSE ADVERTISING

Pushing back against companies' deceptive animal welfare marketing claims.

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HELP US BUST THE MYTH OF "HUMANE" FACTORY FARMING


Animal-welfare representations are everywhere in marketing these days. Companies advertise and label their products as “humanely raised,” “all natural,” “animal welfare certified,” etc., often using idyllic imagery of happy animals roaming around lush green fields. As our investigations have shown, nothing could be further from the truth.

Animal Equality is working to bust the myth of “humane” factory farming by ridding the marketplace of these deceptive claims. To do this, we need your help!

Have you encountered an advertisement, product label, or other types of marketing material that seems false or misleading with respect to a company’s animal welfare practices? Imagery of animals outside, as well as terms such as “humanely raised,” “animal welfare,” and “natural,” are all relevant.

Please share your discovery with us using the form below and help us bust the myth.

WHAT WE'RE DOING TO HELP