ENDING FALSE ADVERTISING
Pushing back against companies' deceptive animal welfare marketing claims.
Watch videoHELP US BUST THE MYTH OF "HUMANE" FACTORY FARMING
Animal-welfare representations are everywhere in marketing these days. Companies advertise and label their products as “humanely raised,” “all natural,” “animal welfare certified,” etc., often using idyllic imagery of happy animals roaming around lush green fields. As our investigations have shown, nothing could be further from the truth.
Animal Equality is working to bust the myth of “humane” factory farming by ridding the marketplace of these deceptive claims. To do this, we need your help!
Have you encountered an advertisement, product label, or other types of marketing material that seems false or misleading with respect to a company’s animal welfare practices? Imagery of animals outside, as well as terms such as “humanely raised,” “animal welfare,” and “natural,” are all relevant.
Please share your discovery with us using the form below and help us bust the myth.
WHAT WE'RE DOING TO HELP
FTC Complaint Against Cargill
Animal Equality and five other nonprofits have filed a formal complaint against agribusiness giant Cargill, Inc., for unlawfully marketing certain turkey products. The complaint, filed with the Federal Trade Commission (FTC), focuses on certain representations Cargill makes about its turkey products sold under the brand names ‘Shady Brook Farms’ and ‘Honeysuckle White.’
