Inspiring Global Action 2018 Impact Report

We campaigned in a coalition to encourage McDonald’s to publicly adopt more meaningful standards that would reduce the horrific suffering of the millions of chickens in its meat supply chain. We’ve participated in implementing numerous impactful actions, including a giant video billboard in New York City’s famed Times Square, a petition drop at McDonald’s Chicago headquarters, bus bench ads placed outside McDonald’s locations throughout Chicago, and a New York City protest with actor and animal activist Edie Falco. These actions have cumulatively earned millions of media impressions, further educating the public about the way chickens are raised for McDonald’s menu items.

We conducted campaigns about the cruelty involved in keeping hens used for eggs in cages, focusing on companies such as the largest retailer in Brazil, Grupo Pão de Açúcar; a discount retailer in Spain, DIA; and a popular cookie company in Mexico, Mac’Ma. Our international volunteer network, Animal Protectors, grew to over 50,000 people strong.

We played a critical role in passing Prop 12 in California, known as the Prevention of Cruelty to Farm Animals Act, one of the strongest farmed animal welfare measures in history. Prop 12 will establish minimum space requirements for California calves used in the veal industry, mother pigs, and hens farmed for eggs. The measure will also ensure that food items sold in California are compliant with these modest standards. Furthermore, this historic measure will guarantee hens the ability to engage in natural behaviors that are prevented by cage confinement, including spreading their wings, moving around throughout the barns, perching, and dust bathing.

We assisted with the legislative defeat of the King Amendment, which threatened to prohibit states from passing new, and negate existing, animal protection laws.