2025 MID-YEAR IMPACT REPORT
Six months in.
Millions of lives changed.
This is your compassion in action.
Dear animal advocate,
In just six months, your compassion has created a global impact. You exposed cruelty in dairy and goat farms, moved millions in Spain and Mexico to reconsider dairy consumption, and pushed the European Union to review its laws governing farmed animals. Your voice has been loud and clear, with global protests demanding that companies honor their pledges to end the use of cages.
I’m eager to see what we’ll accomplish in the next six months. Thank you for standing with us for animals.
Sharon Núñez
President, Animal Equality
YOUR IMPACT BY THE NUMBERS
5.8+ MILLION
ANIMALS
IMPACTED
4.4+ MILLION
VIEWS OF OUR VIDEOS
566,000+
PEOPLE SIGNED OUR CAMPAIGNS
121,000+
VOLUNTEERS AROUND THE WORLD
314,000+
VISITS TO THE
LOVE VEG WEBSITE
434,000+
LOVE VEG SUBSCRIBERS
137,000+
LOVE VEG COOKBOOK DOWNLOADS
*Global data from January to June 2025.
Love Veg, Animal Equality’s plant‑based program
Choosing plant-based food is the best way to end animal suffering. Join Love Veg for recipes and tips to guide your journey.
Online and in-person, you’re making plant-based living accessible and inspiring.
In Mexico, you launched the Guide to Eating Better at University. In the U.S., you published a free cookbook with 24 plant-based recipes from around the world.
You brought 16 free cooking workshops to over 150 families and dietetics students in Mexico. You even reached new audiences with an info booth at Billie Eilish’s concerts in Germany.
“I was awakened through your advocacy work and became vegan, and the Love Veg program made it so easy for me!“
—Vanessa, Animal Equality supporter in Germany
END FACTORY FARMING
Factory farms confine hens, mutilate piglets, and separate calves from their mothers, leading to their painful deaths in slaughterhouses. Together, we will put an end to this cruelty.
Images from a recent Animal Equality investigation were posted in the Madrid metro.
Spain: Your new dairy farm investigation led to six billboards in the Madrid metro, encouraging over 5 million people per month to choose plant-based milk.
Mexico: You reached another 5 million people through billboards in the Mexico City metro, showcasing the truth behind milk. You helped criminalize animal abuse in Chiapas.
Brazil: You ensured that future environmental policies include animal protection. You delivered 80,000+ petition signatures to Congress, supporting a bill against cages. And you published a report on the EU-Mercosur Agreement’s impact on animals.
India: You revealed the cruelty in the goat meat industry and submitted recommendations to the government for improved regulations.
United Kingdom: You’ve ensured animals are taken into account during future planning decisions, potentially stopping future factory farms. You also filed a complaint following 135,000 deaths on a Scottish salmon farm.
Europe: Thanks to you, the European Commission has begun reviewing farmed animal protections. We are preparing recommendations advocating for the prohibition of cages and male chick killing.
END CAGES FOR PIGS AND HENS
Farmers confine millions of mother pigs and hens in tiny cages where they can’t move freely. Despite bans in some U.S. states and countries, many still suffer.
Your investigation exposed cruelty at a Kansas pig farm linked to grocery giant Ahold Delhaize. This sparked a campaign and global protests over its unfulfilled cage-free pledge. You also joined a global campaign urging hospitality group Marriott to follow through on its commitment against cages for hens. Demonstrations erupted in Mexico, Brazil, and the U.S.
In the UK, you launched an expert-backed report on farrowing crates, urging the government to ban them. In India, your partnerships with hotel chains like Hilton and Hyatt have led to a reduction in their use of eggs from caged hens by up to 25%. In Spain, the number of hens in cages dropped by 2 million over the past year.
“To all the undercover investigators, I want you to know that your work is having a real-world impact. I saw the unsettling footage of a slaughterhouse and became a total vegetarian, never looking back since. Please keep fighting; you are saving lives.”
-Animal Equality supporter from the UK
STOP MALE CHICK KILLING
Male chicks in the egg industry are killed because they cannot lay eggs and cannot be raised for meat. In-ovo sexing technology offers an alternative by identifying the sex of embryos before hatching.
In Italy, the 2022 ban on male chick killing led to another milestone this year. The Ministry of Agriculture has announced guidelines for implementing in-ovo sexing.
END FORCE-FEEDING
The foie gras industry force-feeds ducks and geese, causing their livers to swell up to ten times their normal size. These diseased livers are then sold as an expensive dish.
In Spain, you helped introduce a proposal to ban the force-feeding of ducks and geese. You also filed a complaint against INTERPALM–a foie gras producers’ association–for misleading consumers about the cruelty behind its products.
END HORSE SLAUGHTER
Every year, thousands of U.S. horses are sent to Canada and Mexico to be slaughtered for meat.
In the U.S., you’re promoting the SAFE Act, which would end the export of American horses for meat. And you’re inviting more American citizens to contact their representatives in support of the ban.
BRINGING MEDIA ATTENTION TO ANIMALS
1,500+
Media mentions
51+ million
Estimated views
in the media
Animal Equality’s work has been highlighted by the following news organizations:
Your Scottish salmon farming investigation aired on Italy’s most-watched investigative show—Report Rai 3—reaching 6+ million viewers. RSPCA Assured suspended one site and initiated an investigation into another.
In the U.S., CBS News showcased your investigation into a Kansas pig farm. This report revealed to millions what ads don’t show: mother pigs in cages so small they can’t turn around.
Together, we’re ending animal cruelty
A better world for animals is within reach. Your compassion is making it possible. Help us take the next bold step for them.
I chose to support you because I witnessed the dedication and value you bring to the protection of animals. I have complete confidence in how you manage the donations…
Barbara
Animal Equality donor from Italy