Tell CMMA: Don’t ignore Kroger’s broken promise to animals

The Communications Media Management Association (CMMA) brings together media, IT, and communications leaders. The Kroger Co. is a corporate member, a Kroger employee serves on CMMA’s board, and this year’s conference is being held at the headquarters of 84.51°, a wholly owned Kroger subsidiary.

Meanwhile, Kroger has abandoned its commitment to source 100% cage-free eggs, leaving millions of hens affected by its decision.

CMMA has a direct relationship with Kroger and an opportunity to encourage the company to address its broken promise.

Email CMMA’s board and ask its members to urge Kroger to meet with Animal Equality and find a solution that protects animals.

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Dear CMMA Board,

What should happen when a company makes a public commitment, backs away from it, and then refuses to meet with the organization asking it to make things right?

That's the situation with Kroger. The company promised to source 100% cage-free eggs by 2025, then weakened that commitment in 2022. Since May, Animal Equality has organized more than 100 protests and public actions internationally, including nonviolent direct actions that resulted in nine arrests. Still, Kroger has not agreed to meet with us to discuss a plan forward.

As a corporate member of CMMA, Kroger has a relationship with your association. With a Kroger employee serving on your board and your conference taking place at the headquarters of Kroger subsidiary 84.51°, this is an opportunity for CMMA's leadership to help move the conversation forward.

I'm asking you to reach out to Kroger and encourage its leadership to meet with Animal Equality. We aren't asking CMMA to resolve the animal welfare issue itself. We're asking you to help open the door to a constructive conversation that could lead to meaningful progress for millions of hens.

Please don't let this opportunity pass without making that request.

Sincerely,

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Kroger is choosing silence. Let’s get louder for animals.

Sayer Crompton, Kroger’s Senior Director of Storytelling & Visual Communications, also serves on the board of the Communications Media Management Association (CMMA). When given the opportunity to respond to concerns about Kroger’s decision to abandon its commitment to 100% cage-free eggs by 2025, Crompton said nothing. His silence reflects the lack of meaningful engagement we’ve faced from Kroger as we call on the company to honor its commitment and protect the millions of hens who will otherwise remain in cages.

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