Cincinnati Open: Choose better sponsors 1

Cincinnati Open: Choose better sponsors 2

Cincinnati Open: Don’t partner with cruelty

Kroger is one of the Cincinnati Open’s cornerstone partners, with its branding and activations throughout the tournament. But Kroger is also a company that has failed to follow through on its commitment to move away from eggs produced by hens confined to cages. Call on the Cincinnati Open to be more thoughtful when choosing sponsors!

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Tell Cincinnati Open: Choose better sponsors.

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Dear Beemok Capital,

I’m writing to ask you to consider the kind of companies you want representing the Cincinnati Open in the future.

Kroger is one of the Cincinnati Open’s cornerstone partners, with its branding and activations throughout the tournament. But this partnership has also brought unwanted attention to the tournament.

Today, protesters are outside the Cincinnati Open calling out Kroger’s failure to keep its cage-free commitment. The tournament is now being used as a platform to draw attention to Kroger’s treatment of animals and its failure to follow through on promises it made to consumers.

This isn’t the kind of attention any major sporting event wants associated with its brand.

I understand that Kroger is already a sponsor of this year’s tournament. But you have an opportunity to make different choices when selecting sponsors for future Cincinnati Opens.

The Cincinnati Open is a major part of the Cincinnati community. Its sponsors become part of its identity, and when those sponsors are the subject of protests and public criticism, the tournament can’t completely separate itself from that controversy.

Please choose sponsors that reflect the values you want the Cincinnati Open to represent and that keep the promises they make.

Choose better sponsors next time.

Thank you.

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