It’s the season for compassion
Your support can transform the lives of millions of animals like her.
OUR MISSION
Animal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.
OUR VALUES AND COMMITMENT
As an animal protection organization, we are guided by compassion, determination, and effectiveness.
We are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms.
INTERNATIONAL
Our teams in the United States, the United Kingdom, Germany, Italy, Spain, Mexico, Brazil, and India consist of highly qualified professionals with years of experience in undercover investigations, campaigns, legal advocacy, and large-scale education programs.
WANT TO PROTECT ANIMALS?
Start your plant‑based journey now!
Are you considering reducing the amount of meat in your diet or replacing dairy products with plant-based alternatives?
Whether it is to eat healthier or reduce the suffering of animals in factory farms, thousands of people like you start their plant-based journeys each day. Animal Equality’s Love Veg project meets you where you’re at and helps you succeed step-by-step. Each time you replace animal products with healthier, cruelty-free, delicious ones, it is a success to celebrate.
By joining us for free, you get a starter guide, a weekly plan, insider tips, shopping guides, and simple, delicious recipes. You will also discover new plant-based products to fall in love with, hear motivating stories about the animals you are helping, and read testimonies by other people who have transformed their lives for the better.
Our work
Animal Equality combines four strategies in its campaigns to help animals.
We go undercover to document and expose the cruel treatment of animals in factory farms and slaughterhouses. To this day, we have inspected over 800 factory farms and slaughterhouses in 13 countries.
We raise awareness and inform millions of people who watch our videos so they can see for themselves what the meat, egg, dairy, and fishing industries do to animals. We campaign to convince companies to update their policies that affect animals and our team of attorneys advocate for increased protections and animal rights.
When you witness the horror that really happens behind closed doors and slaughterhouses to farm animals all over the world, it’s impossible not to be affected by it and to realize that we have to do something drastic to stop it.
Joaquin Phoenix
Activist and actor
Nothing prepares you for looking into the eyes of a mother pig whose life is to be impregnated and left in a cage until she’s slaughtered. I can’t imagine how awful it must be to be literally trapped and crushing your own babies and not be able to do anything about it.
Rooney Mara
Activist and actor
News
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Investigation: pigs struggle, scream during illegal slaughter
Newly released footage from a pig slaughterhouse has drawn major media attention across Italy. Here’s what investigators uncovered—and why it prompted a criminal complaint.
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Investigations expose abuse on salmon farms
New investigations published by Animal Equality show cruelty, high death rates, and a lack of transparency in the UK farmed fish industry. With the BBC, The Guardian and The Times covering the story, an industry in crisis now faces urgent calls for reform.
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Mexico’s President backs constitutional change to protect animals
Cows, pigs, and chickens suffer daily on factory farms, with abuse often ignored by authorities. Advocates say reforming the Mexican Constitution could change everything. Could this be a turning point for animals in Mexico?
Blog
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Ballot Measure 309: What you need to know about Denver’s slaughterhouse ban
Could Denver become the first city in the nation to ban slaughterhouses? That’s what a ballot measure will decide in November as citizens hit the polls. Here’s everything you need to know about Denver Ordinance 309. What is Ordinance 309? Voters in Denver will have the opportunity to vote on a ballot measure that would…
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Dairy is a lie: My story from an Italian mozzarella farm
Calves starved to death, mothers torn from their newborns… Matteo Cupi, Animal Equality’s Vice President in Europe, witnessed it all inside an Italian mozzarella farm. Here’s how the global dairy industry operates–and why you deserve the truth. Buffalo calves, thin and frail, lay abandoned on a Northern Italian mozzarella farm. Their ribs pressed against their…
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5 photos proving the dairy industry is cruel
From impregnating cows to separating families, the global dairy industry is built on cruelty. These five photos are pulling back the curtain…
