Red Card for Marriott: Animal Cruelty is a Foul

MARRIOTT: ANIMAL CRUELTY IS A FOUL

Marriott’s Broken Promise Is on the Global Stage

The FIFA World Cup is the biggest stage in sports. It celebrates teamwork, integrity, and fair play.

As an official partner of the World Cup, Marriott International is aligning its brand with those same values.

But behind the scenes, millions of hens are still suffering in cages in Marriott’s global egg supply chain.

Why the FIFA World Cup Partnership Raises the Stakes

The World Cup draws billions of viewers worldwide. Brands that partner with the tournament benefit from global visibility and trust, but that visibility also comes with accountability.

Every decision Marriott makes reflects on its leadership and integrity.

Around the world, activists have been protesting outside Marriott hotels, including properties frequented by World Cup guests. These demonstrations disrupt operations, attract media attention, and highlight the company’s broken cage-free promise.

Broken promises are noticed. Customers, investors, partners, and media are watching closely.

Failing to act now risks PR fallout, ESG scrutiny, and customer distrust, all on a global stage.

From Ritz-Carlton to Sheraton: This Issue Hits Every Marriott Brand

This issue is affecting all Marriott International brands, from Marriott Hotels, JW Marriott, The Ritz-Carlton, Sheraton, Westin, Renaissance, Autograph Collection, Edition, St. Regis, Delta Hotels, Gaylord Hotels, Courtyard, Residence Inn, SpringHill Suites, Fairfield, TownePlace Suites, AC Hotels, Aloft, Moxy, and Protea Hotels.

Activists have made it clear that the concern is corporate-wide: even properties that already source cage-free eggs are under scrutiny because Marriott has failed to ensure a consistent, global transition across its entire supply chain. These protests send a clear message that Marriott’s reputation is on the line across every brand, every property, and every country where it operates.

Why is Marriott being protested?

+

Marriott International, one of the world’s largest hospitality companies, promised to source 100% cage-free eggs across all Marriott hotels and brands worldwide by 2025. That cage-free egg commitment has not been met, and Marriott has released no plan or timeline to achieve it, leaving millions of hens in battery cages and drawing increasing attention from animal welfare advocates and global protests.

Did Marriott International commit to only sourcing cage-free eggs globally? 

+

Yes. Marriott International pledged to source 100% cage-free eggs across all its hotels and brands worldwide by 2025, committing to end the use of cages in its global egg supply chain.

Why link Marriott’s failure on animal welfare to the World Cup?

+

Because global sponsorships amplify brand values. Companies that benefit from the visibility of international events should uphold high standards of corporate responsibility.

Why does cage-free matter?

+

Millions of hens in conventional battery cages live in tiny, cramped wire enclosures, often unable to spread their wings, perch, or even turn around. These cages are widely recognized as one of the most cruel systems in modern food production, causing extreme physical and psychological suffering. Choosing cage-free eggs helps prevent this cruelty and signals to companies like Marriott that animal welfare matters and consumers will hold them accountable.

Rescued hen held by Animal Equality volunteer

LIVE KINDLY

With rich emotional lives and unbreakable family bonds, farmed animals deserve to be protected.

You can build a kinder world by replacing animal food products with plant‑based ones.

*Images are representative of farms that use cages.