June 2019 Achievements Report

It is my pleasure to share Animal Equality’s accomplishments over the past month.

With your support, our investigators brought animal suffering to light and are helping to educate the public and encourage corporations to reduce farmed animal suffering. We also joined other groups in filing a complaint challenging the constitutionality of Arkansas’ Ag-Gag law.

I hope that as you read the report, you’re proud of all you helped us accomplish. You make it possible for us to fight for a world where all animals are respected and protected! Thank you for all that you do for the animals.

2019 Impact By Numbers


17

Investigations Released

574 Million

Investigations Reach

8.4 Million

Virtual Reality Project Reach

8.6 Million

Animals Impacted by Corporate Work

340+ Million

Animals Impacted by Legal Work

2,571

Volunteer Hours Logged

503,035

Love Veg Newsletter Subscribers

Exposing Cruelty Through Investigations


Extreme Suffering on Red Tractor Chicken Farms


Animal Equality in the United Kingdom released footage of horrifying conditions and extreme animal suffering on three Red Tractor-certified chicken farms in Lincolnshire, UK. This is the eighth Animal Equality investigation into farms certified by Red Tractor, the UK’s leading farm quality assurance group.

Our investigators revealed shocking cruelties including:

  • Double-decker chicken sheds, with over 30,000 birds crowded on each floor
  • Many chickens suffering from severe leg injuries, some unable to stand
  • Carcasses left to rot for days among the flocks of living birds
  • Chicks struggling to breathe at just two days old, many already dead

The investigation was submitted to authorities, but no charges were filed. The footage was featured in BBC, The Guardian, Grimsby Telegraph, The Telegraph, Plant Based News, Farming UK, Lincolnshire Reporter, and Grantham Journal.

The Miserable Life of a Turkey


Animal Equality in Spain released an investigation with footage of turkey hatcheries, farms, and slaughterhouses for World Environment Day. The investigation, narrated by Spanish actor, Adriana Ugarte, tells the horrifying story of a turkey’s life, from birth to slaughter. Our investigative footage outlines all of the terrible cruelties turkeys must endure until the time of their slaughter at only four months old.

The investigation was featured in El País and El Mundo, the two largest newspapers in Spain, receiving a potential media reach of over 15 million.

Corporate Progress


Corporate Spotlight: Best Western


Following dialogue with Animal Equality, along with other animal protection organizations in the Open Wing Alliance (OWA), Best Western committed to sourcing 100% cage-free eggs and egg products for every one of its locations worldwide by 2025.

Best Western currently operates 4,200 hotels and resorts across 13 brands in over 100 countries. The hotel chain has also agreed to provide annual reports on their progress in the years prior to the commitment, and will translate the policy into key international languages. Animal Equality’s teams in the U.S., Mexico, Brazil, Spain, and Italy contributed to this international commitment by mobilizing our Animal Protectors, Animal Equality’s digital action team, to engage in numerous campaigns and demonstrations.

Corporate Commitments


Animal Equality’s corporate outreach team successfully convinced six companies to adopt animal protection policies that will reduce the suffering of more than 63,000 chickens used for meat and eggs each year:

Best Western

Hotel Chain, International

FRoSTA

Consumer Packaged Goods, Germany

De Nadai

Food Service Company, Brazil

Maison Kayser

International Bakery, Mexico

Pasteleteria

Bakery & Restaurant Chain, Mexico

Karisma Hotels & Resorts

Luxury Hotel Chain, Mexico

Campaigning Updates


Animal Equality’s corporate team continues to run informational campaigns to encourage the Mexican bakery Pastelería Marisa and the Brazilian retail giant, GPA to ban cages from their egg supply chains. Our McDonald’s campaign continues to gain media attention following our ad in the Chicago Tribune and last month’s series of protests.

In total, the campaigns we’re participating in have earned a potential media reach of 107,143,937 from 45 outlets, including NY Daily News, Sin Embargo, Público, Infobae, and Notimex.

Legal Advocacy


Challenging Arkansas Ag-Gag


Animal Equality, along with the Animal Legal Defense Fund, the Center for Biological Diversity, and the Food Chain Workers Alliance, has filed a complaint challenging the constitutionality of Arkansas’ Ag-Gag law, which prohibits undercover investigations that expose abuses at factory farms and other businesses throughout the state. The challenge is the first Ag-Gag case in which private entities are the defendants and the eighth lawsuit challenging state Ag-Gag laws.

Brazilian Coalition on Climate, Forests and Agriculture


Animal Equality is officially joining the Brazilian Coalition on Climate, Forests and Agriculture. We are developing a scientific study to challenge the idea that it is possible and desirable to intensify animal farming without increased deforestation and negative climate impact, currently defended by members of the coalition.

Raising Awareness


Media & Events


Animal Equality partnered with the popular Los Angeles-area festival Eat Drink Vegan, which showcased numerous restaurants, food vendors, and a plant-based marketplace. The event attracted around 10,000 attendees and Animal Equality’s iAnimal booth was prominently featured at the event.

iAnimal reached over 2,600 people at several events worldwide, including Glastonbury Festival in the UK, Vegan Fiesta de México and Guadalajara Joven in Mexico, and Djurens Rätt in Sweden.

Dörte Röhl, Animal Equality’s Animal Welfare Specialist, was interviewed by the German media outlet Die Welt following the ruling of the Federal Administrative Court on chick culling.

Animal Equality in Spain worked with the author Marta Zaraska to present the Spanish edition of the book “Meathooked.” The edition is part of LiberÁnima, the book collection we run in collaboration with the Spanish publisher Plaza y Valdes. We hosted several events throughout Madrid and received coverage in La2 Noticias, Publico, El Diario, and Efe Verde.

Upcoming Highlights


Our research team in Mexico is working to present new research in September.

Our team in Italy is working on an investigation due to be featured in one of the largest news shows in the country.

We can’t do this alone.
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Animal Equality is considered a Top Charity by Animal Charity Evaluators (ACE), is a Disability Confident Employer, and has a GuideStar Platinum Seal of Transparency.