May 2019 Achievements Report

I’m honored to share our accomplishments this past month.

Whether it’s investigating chicken farms in the UK, campaigning for change to corporate policies in Mexico, or showing iAnimal at festivals around the world, it is thanks to your support that we are able to work towards our vision: a world in which all animals are protected and respected.

All of us at Animal Equality are so thankful for our supporters, volunteers, and friends.

Thank you!

Exposing Cruelty Through Investigations


British Chicken Farms


In the United Kingdom, Animal Equality released an investigation exposing extreme suffering, cannibalism, and abuse on three Red Tractor-certified chicken farms in Northamptonshire, England. This is the seventh Animal Equality investigation into farms certified by Red Tractor, the UK’s leading farm assurance group. These farms produce chickens for Faccenda, one of the UK’s largest chicken producers, which supplies to major retailers including Lidl, Asda, and the restaurant chain Nando’s.

After receiving a tip-off from a brave whistleblower, Animal Equality’s investigators uncovered the following cruelties:

  • Birds unable to walk, eaten by their flock mates
  • Dying birds left to suffer for hours in piles and rot inside the overcrowded sheds
  • Workers breaking birds’ necks and leaving them to die
  • Workers purposely kicking and stepping on birds

The Mirror, a top UK news outlet, ran a double-page spread of the investigation in their print edition, and also published an online article detailing the findings. The investigation was also covered by major media outlets The Independent, Wales Online, Daily Mail, The Sun, and Derbyshire Live.

Corporate Progress


Corporate Commitments


Animal Equality’s corporate outreach team successfully convinced six companies to adopt animal protection policies that will reduce the suffering of more than 140,000 chickens used for meat and eggs each year:

Fábrica de Bolo Vó Alzira

Large Bakery Chain, Brazil

Consuma Alimentação Corporativa

Food Service Company, Brazil

M. Dias Branco

Baked Goods & Pasta Manufacturer, Brazil

Premier Pet

Pet Food Manufacturer, Brazil

La Parroquia de Veracruz

Coffee Shop Chain, Mexico

Sun Basket

Meal Kit Company, United States

Campaigning Updates


Campaign actions continue to inform the public about the cruelty involved in keeping hens used for eggs in cages. This month, Animal Equality’s corporate team engaged in creative campaign actions, such as delivering flowers to Pastelería Marisa’s CEO with concerned messages from volunteers about the Mexican bakery’s current animal welfare policy. We also engaged in grassroots campaign actions focused on the retail giant GPA in Brazil.

McDonald’s Campaign


Our McDonald’s campaign continued with strong actions, including a demonstration at McDonald’s yearly shareholder meeting at the Dallas Fort Worth Airport that included more demonstrators than the shareholders on site. Leading up to the shareholders’ meeting, coalition groups hosted similar demonstrations at McDonald’s locations all across the country. Animal Equality placed advertisements surrounding the McDonald’s headquarters in Chicago, as well as the Dallas airport, and published an open letter in the Chicago Tribune. In total, the campaign coalition earned 22,696,563 media impressions this month alone.

Legal Advocacy


End The Cage Age UK


Animal Equality in the United Kingdom partnered with several other animal protection organizations to launch a UK government petition calling for a ban on all cages for farmed animals. In just two months, the petition has received over 100,000 signatures and is now eligible for Parliamentary debate, which is expected to happen in the coming months.

Raising Awareness


Media Highlights


Animal Equality participated in the Open Wing Alliance Summit, allowing for coalition members to gather and discuss campaign strategies to free egg-laying hens from cages.

Animal Advocate Evanna Lynch encouraged her 2 million followers on Instagram to support Animal Equality by donating to our recent Matching Gift Challenge.

Animal Equality in Spain participated in an #EndTheCageAge TweetStorm, which resulted in a feature on the Trending Topics section of Twitter.

Animal Equality’s work was featured in numerous news outlets, including SinEmbargo, Fast Company, New Food Economy, The Evening Standard, Plant Based News, VegNews, Poultry World, and South Wales Evening Post – Wales Online.

Animal Equality Mexico distributed 3,500 vegan guides in Guadalajara’s light rail system, SITEUR.

Love Veg


Love Veg Mexico released a video on YouTube providing planted-based recipes and encouraging individuals to go veg.

iAnimal


iAnimal was featured at more than 30 events worldwide, reaching over 2,500 people, including at the Momo festival in Mexico and the Los Angeles Vegfest where 110 people experienced iAnimal.

We continue to provide iAnimal videos for outside groups and activists to use, including WhyBeVegan.org, Columbus Veg Community (CVC), and Anonymous for the Voiceless in Bangor, North Wales, and the UK.

By the Numbers


6,100

LEAFLETS DISTRIBUTED WORLDWIDE

2,645

PEOPLE VIEWED IANIMAL

115,354,642

POTENTIAL MEDIA REACH

4.5+ MILLION

FACEBOOK LIKES

170,866

TWITTER FOLLOWERS

402,885

INSTAGRAM FOLLOWERS

Upcoming Highlights


Animal Equality will attend EA Global San Francisco and be the featured non-profit at Eat Drink Vegan. We will also attend the Animal Rights National Conference in July and hope to see you there!