AUGUST 2018 ACHIEVEMENTS

Exposing Cruelty Through Investigations


Waitrose Organic Dairy Farm

United Kingdom


Following an investigation, Animal Equality UK released distressing scenes of newborn calves being brutally handled on an organic dairy farm that supplies to prominent supermarket chain Waitrose. Our investigators captured shocking cruelties, including newborn calves struggling as workers callously shoved tubes down their throats, calves denied access to water for up to 29 hours on some of the hottest days of the year, and calves routinely separated from their mothers less than 24 hours after birth.

Our investigation revealed that the farm fails to meet even the minimum legal requirements and falls well below organic and RSPCA animal welfare standards, despite being certified by the Soil Association and RSPCA Assured: the UK’s largest organic certification body and animal welfare charity, respectively. Due to our findings, the farm has been suspended by the RSPCA and Waitrose has dropped the farm from its supply chain. The investigation was covered by major news outlets The Mirror, The Independent and The Daily Mail, and also received media attention in Spain via Publico.

Fish Trawler

Mediterranean Sea


Animal Equality Italia released a new investigation on fish conditions during intensive trawling in the Mediterranean Sea (Sardinia’s coast). In our seas, millions of fish are caught continuously, often in disregard of compliance with the rules governing fishing, and without consideration of the suffering that this practice causes. Investigation findings include:

  • Fish with internal organs protruding from the mouth due to the pressure jolt
  • Small sharks, eels and whitefish of all kinds in agony due to lack of oxygen
  • Operators ripping off live body parts and beheading conscious animals
  • Fish left in cold storage to freeze to death

Corporate Progress



Our US campaign against McDonald’s continues with impactful actions, including a giant video ad in New York City’s famed Times Square and bench ads placed outside McDonald’s locations throughout Chicago, home of McDonald’s headquarters. Animal Equality engaged actor and animal activist Edie Falco to join our protest near the Times Square ad, where almost 100 people protested McDonald’s cruel treatment of chickens, resulting in major media coverage of the event. As one of the world’s most notable brands, McDonald’s has the power to eliminate the cruelest farming practices used by its producers and reduce the suffering of millions of birds. They have refused to adopt meaningful reforms, while nearly 90 companies —including many of McDonald’s competitors such as Burger King, Subway, and Jack in the Box— have agreed to make changes that will improve the lives of these smart and social animals.

Following dialogue with Animal Equality in Brazil, Carrefour, one of the largest retailers worldwide, committed to transitioning all Carrefour-brand eggs to cage-free by 2025. This commitment is groundbreaking as Carrefour is the first retailer to ban cages for hens in Brazil. Carrefour’s policy also states that all other brands sold in their supermarkets will come exclusively from cage-free systems by 2028. This commitment, which will affect millions of hens per year, comes after almost two years of extensive negotiations with Animal Equality and other groups. Valor Economico, one of the most important media outlets in Brazil, released the information in an article, mentioning that pressure from many NGOs accelerated the process for the retail giant.

In Brazil, Aryzta, the third largest baked goods company in the world, committed to eliminating cages for hens in their egg supply chain by 2025. Aryzta supplies major companies in the country such as Starbucks, McDonald’s, Burger King and KFC. This commitment comes after extensive negotiations with Animal Equality and other organizations.

After communication with Animal Equality in India, MPM farms, an egg producer, has committed to going 100 percent cage-free by May 2019. This policy affects 25 thousand hens per year.

We’re continuing our cage-free campaigns against McDonald’s in India, Eurospin in Italy, DIA in Spain, St. Marche/Eataly in Brazil and Mac’Ma in Mexico.

PUBLIC OUTREACH & EDUCATION


Animal Equality Mexico released a new digital cookbook to help individuals replace eggs in their diet and recipes. The e-book already has 71 thousand downloads.

Sarah Pickering, International Director of Communications, spoke to over 100 attendees about Animal Equality’s work at a Vegan Drinks benefit event in NYC.

Animal Equality Italy’s General Manager, Alice Trombetta, and investigator "Angelo" were interviewed for ByoBlu, the second most-read blog in Italy.

Animal Equality Germany’s Communication Manager, Dr. Katharina Weiss, gave a talk on undercover investigations and media outreach at Europe’s largest Vegan festival in Berlin. We also tabled at the event, educating hundreds of people about factory farming and utilizing our iAnimal headsets.

Animal Equality Mexico presented iAnimal at the Guadalajara Joven Festival, reaching 250 viewers, and hosted a movie premiere of Dominion in Guadalajara with 70 attendees.

Eva Gerhards, Communications Coordinator and face of Love Veg Germany, was featured in the lifestyle magazine Vegan Für Mich, reaching thousands of readers. The interview highlighted the importance of nutrition choices and the benefits of a vegan lifestyle, as well as our work with influencers.

BY THE NUMBERS


20,240

Leaflets Distributed Worldwide

3,241

People Viewed iAnimal

170

People Viewed "Discover Your Food"

4 MILLION

Facebook Likes

163,000

Twitter Followers

275,000

Instagram Followers

878,000

General Newsletter Subscribers

380,000

LoveVeg Newsletter Subscribers

Upcoming

Highlights


Our Inspiring Global Action Gala is six weeks away! Tickets are on sale now. We hope to see you there!

Next month Animal Equality UK will hand in more than 100 thousand signatures on our petition to ban the import of foie gras into the UK to the Prime Minister at Number 10 Downing St. The action will be supported by prominent actor and animal advocate Peter Egan. This force-feeding is so cruel that foie gras production is banned in the UK, yet it is still legal to import and sell foie gras in Britain. With this action, we hope that Britain will become foie gras-free.

In October we will be launching the latest edition of our Love Veg sites, Love Veg Mexico. The Love Veg program offers recipes, tips and advice on transitioning to  plant-based eating. Alongside this, the team plans to release a new digital recipe book called “Fiestas Mexicanas.” This is huge, considering how young the animal advocacy movement is in Mexico, with the potential to save a large number of animals and influence more and more people to embrace plant-based eating.