Animal Equality Launches Latest iAnimal 360 Film

For The First Time Viewers Can Experience the World Through the Eyes of a Factory Farmed Chicken With the Latest Edition of Animal Equality’s Award-Winning Virtual Reality Series iAnimal.

Animal Equality released its latest iAnimal 360 experience today, narrated by tattoo artist, model, musician, entrepreneur, and TV personality, Kat Von D and English actress Amanda Abbington – star of Sherlock and Mr Selfridge.

iAnimal uses cutting-edge virtual reality technology to give viewers an immersive look at the life cycle of factory farmed animals from birth to death. This latest project, features brand new footage filmed by 13 investigators in six countries.

“This is so important. Everyone has to see it. It’s just crazy this is happening right now, every second,” said Kat Von D, who was moved to tears after experiencing iAnimal. She added: “I think that if you eat meat you should definitely watch this. You should be obligated to watch this. It’s your duty.”

“This is so horrible, it’s just awful. How can you treat any living thing with such a lack of regard and disrespect? People need to be aware, and they’re not” said Amanda Abbington, who also became emotional after experiencing iAnimal.

Jose Valle, Animal Equality’s Director of Investigations, said: “Experiencing iAnimal is just as haunting and life-changing as visiting any of the 120 factory farms and slaughterhouses I have investigated throughout the globe would be.” He added: “Animal Equality’s iAnimal 360 VR is the closest you can get to experiencing how animals raised for food are treated on factory farms and in slaughterhouses worldwide. If you care about animals or where your food comes, you’ll want to see this.”

Please continue to support Animal Equality’s virtual reality project by making a donation today.